An interesting article from Flying Architecture that states the framework of good 3d visualization….
10. Ultra-wide camera angle
When your client asks you to make the camera angle wider… and wider… and wider… wanting to capture the whole interior and, if possible, even the exterior in a single image, you know something is wrong. They pay you per image, so they want to get the most for their money. Artistic approach, composition, idea behind the image, and storytelling be damned! Just make it wider!
Covering half of the image with your email address and/or telephone number just isn’t an effective way to advertise or protect your artwork… it just doesn’t work. You’ll just end up distracting the viewer away from the artwork.
There are a couple ways to fail in using people assets:
Shiny happy people
Your images are full of commercial s**t, like a happy cheering crowd on a new, 50x50m concrete platform. What made them happy? Being in the image? The concrete itself? If you are going to use such happy people, give them a reason to smile. Create a story.
People staring at the photographer
Simple. Don’t show the fronts of their faces, don’t make them look at you. It just leaves the observer feeling embarrassed, stressed, confused, guilty and weird. That’s not a feeling you want your client to have. Become invisible as a photographer, don’t clue anyone into your presence. Be a ghost—an invisible, calm viewer.
07. Odd displacement – fake grass
Yeah, some people still use it. Fake grass using displacement, which looks artificial, unrealistic and odd. You have tons of realistic 3D asset resources online—learn how to use them.
06. Transparent assets
Have you ever seen transparent people, trees or a ghosted neighbouring house? My guess is no. This is a common sin among many architecture studios, using 50% transparency for trees in front of their building, so they don’t conceal their creations. And you, as an artist, are supposed to assist in that. Next time send them an image with the tree and one without it. Let them blend it if they want to.
05. Low quality assets
A chain is only as strong as its weakest link. Cliche, but true. Low quality assets lower the quality of the overall image: low-poly people, low-res textures, out-of-place vehicles, trees, or even white blocks for neighbouring buildings. These all detract from the image and leave it uninteresting, forgettable.
04. Odd Cutouts
It takes just 5 extra minutes, but it’s worth it. Avoid white halo and ghosting effects. Remove border pixels and blur the edges, so the cutout fits better.
Sun direction from the back
This is a very common request for commercial projects: positioning the sun behind your back, avoiding any shadow.
Vignetting / Edge blur
Don’t misuse and go too heavy on the photographic effects. If your image isn’t realistic to begin with, effects won’t save it.
Various light sources
Use natural light, put it in a logical place and at a normal intensity. This is not something that you can compensate for in post-production.
This is pretty obvious. Assets without proper shadows will just bring the overall quality down.
02. Color palette on LSD
Always think of the color palette in advance. Combine, observe, analyze. Get inspired. Be very careful with your colour palette, as it’s the very first element the naked eye can observe. After that come detail, composition, textures, lights, but colour palette is definitely first.
01. Lens Flare
Some people just want to watch the world burn…